Report: Online Conversation Benchmarks for Higher Education (2019)

A research report that provides data you can use to define your online conversation, conversation volume, and branded content based on comparable institutions.

We analyzed online conversation across a representative sample of schools to identify strategic insights. Use the insights to understand the behavior of online conversation, compare your campus, and create actionable outcomes. We found that:

  • Quality, engaging content influences how your audience talks about you online. You can shape your online presence so it’s representative of your institution. 
  • Every conversation you find about your institution is an opportunity to learn from or engage with your audience and increase your ROI in the form of tuition revenue or fundraising.
  • Athletics conversation is increasingly impactful—whether to complement your general conversation about your brand, gain positive sentiment, or create brand alignment—it levels the playing field for online conversation and supports your institutional brand.