Report: Examining Twitter Influence of Campus Executives (2019)

A social listening report featuring Dr. Josie Ahlquist that examines the online presence of higher education executives.

An analysis of 194 higher education presidents and vice presidents to determine how online presence impacts and supports campus strategy. Highlights include:

  • The most influential presidents differed from the average president—they were younger, more racially diverse, and more likely to be male. Historically Black College or University (HBCU) presidents outperformed their peers in social media influence.
  • All of the executives in our top 10 influencer list manage their own Twitter accounts.
  • Executives are most active Monday through Friday and tweet two or three times per day on average.
  • Executives tweet text and image posts most frequently, tweeting very few videos or links. Text-only posts are most likely to create engagement.