Rebecca Stapley joins Higher Ed Marketing Lab to discuss what to do when it's time to sunset an unused social media account.
When she was at Nazareth College, Rebecca gained first-hand experience working with colleagues in other departments to close social media accounts that outlived their usefulness. Rebecca shares:
- Key questions internal teams should ask before they start a new social account
- How to approach colleagues when you suspect their social media accounts could use some help (and how to do so in a tactful way)
- Her process for winding down a set of alumni social media accounts and integrating them into the schools main account