Podcast: Proactive Marketing Using Social Listening

On the Undeclared podcast, Steve App talks about social listening and how it affects students outcomes and well-being.

Social listening is a proactive marketing strategy that offers your institution the leverage you need to analyze online conversations and engage your audience. Steve shares more, including:

  • How social listening affects student outcomes and general well-being
  • How Campus Sonar uses a proactive social listening strategy
  • What role artificial intelligence and machine learning play in social listening
  • How to build out a social listening strategy based on your goals
  • What macro and microelements exist for implementing social listening

Steve App on the Up & Up Podcast