Social Listening in Higher Ed: The College Admissions Journey

A research report that explores what your prospective and admitted students talk about online during the admissions process.

Our report and research guide analyzes more than 124,000 online mentions from students discussing the various stages and processes of the college admissions cycle. 

The report findings will help you:

  • Understand students' online conversation and behavior during the admissions process.
  • Better connect and engage with targets during the admissions process.
  • Understand how sentiment and student perspectives change during different stages of the admissions process.