Video: 5 Essential Documents for a Strategic Social Media Program

Guideline and policy documents aren't always exciting, but they are critical to your success as a social media program.

We think there are five key documents that are essential to building a strong foundation for your work. They offer continuity that outlasts staffing and leadership changes, protects your campus from reputational harm, and enables consistent service delivery.

Watch this presentation Liz Gross gave at HighEdWeb2020 and download the slides for a workbook and template for each document.