A panel discussion exploring the background of NIL and the impact on student athletes and your campus brand.
Whether you're catching up on the recording or coming back to it after percolating on some of the ideas our guest experts discussed, here are some key takeaways from the great discussion.
- The definition of student athlete changed long before NIL and the business side of college athletics has been growing for decades. The new policies are an opportunity for students to set themselves up for success.
- NIL has forced campuses to operate differently and more creatively, creating additional educational and professional development opportunities for student athletes and others. It's created a more appealing opportunity for them to be more intentional about their personal brand, which affects your campus brand.
- For the future, there's a lot to consider—growth at the local level with area businesses and partnerships, better understanding of how value can be achieved and given, and putting a premium on relationships with student athletes.
- Katlin Swisher, Campus Sonar Senior Strategist
- Tim Lewis, Founder and DEI consultant, TLL Services and former NCAA associate director for engagement and strategic partnerships
- Jon McBride, Associate Athletic Director, Brigham Young University
- Michelle Meyer, NIL coordinator at San Diego State University